From viral family moments and stunning country couture to dynamic transitions and stage sets, Beyoncé’s Cowboy Carter Tour has officially begun (and taken over timelines).

Super Bowl LIX kicked off in New Orleans with an exciting matchup between the Kansas City Chiefs and the Philadelphia Eagles—but all anyone is talking about is the Carters. Just hours before kickoff, the National Footabll League (NFL) dropped photos of Jay-Z, Blue Ivy, and Rumi Carter on the field at Caesars Superdome, instantly shifting the conversation.

Happy Birthday! From her quiet presence to her, at times, stand-out style and personality, Blue Ivy is coming into her very own while managing the lights, cameras, and attention of being part of the Knowles-Carter dynasty. She is big sister to twins Rumi Carter, 6, and Sir Carter, 6, and granddaughter to glam-ma Tina Knowles.

Blue Ivy is in her Barbie era having received an $80K Barbie doll from her superstar parents on her first birthday.

Beyoncé and Blue Ivy stepped out to celebrate Jay-Z at the recent launch of the Book of HOV Exhibition in Brooklyn, NY.

Beyoncé and Blue Ivy hit the stage in matching Off-White jumpsuits during her latest stop on the 'Renaissance' tour.

Blue Ivy Carter stole the show during Beyoncé's 'Renaissance World Tour' stop in Paris.

Blue Ivy Carter stole the show at last night's Wearable Art Gala when she bid more than $80k on a pair of earrings!

Blue Ivy Carter and her dad Jay Z enjoyed an adorable father daughter date night at game 5 of the NBA finals!

In an interview with Tamron Hall, Tina Knowles-Lawson revealed that her granddaughter, Blue Ivy, is the one who helped her prepare for her new acting role in "The Proud Family: Louder And Prouder!"

Fashion

Today the child-hybrid of Beyonce and Jay-Z turns 10 years old.