Beyoncé Is Getting Us Buff With New Athleisure Line: Ivy Park

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There is no denying Beyoncé‘s got BAWDY. The superstar girates like no other, giving a performance that rivals a modern day Michael Jackson. It’s no surprise, with her close ties to First Lady Michelle Obama, who is battling childhood obesity with her successful Let’s Move campaign, that Bey would drop and athleisure line.

These looks are FIRE and will take you straight from your workout to a catch up with friends. No worries: there is something for EVERYONE. Ivy Park is a 200-piece collection ranging from $30 to $200. The looks range from sports bras, to workout pants, to bodysuits and more. The standout piece is the signature seaming system of the line’s leggings. They are available in three tiers of shapes: “I” (low-rise), “V” (mid-rise), and “Y” (high-rise), the seaming system was developed to contour, enhance, and flatter a range of physiques.

This is the results of Beyoncé’s first venture with British businessman, Sir Philip Green. The athleisure industry represented $2 billion in sales and is growing exponentially with big brands vying for a piece of the athleisure pie. Lululemon reported a 16-percent growth in overall sales in 2015, jumping from $391 million in 2014 to $453 million in 2015. Lululemon’s place as an early adopter of the athleisure trend has rewarded them handsomely. Brands like Nike, Puma and now, Ivy Park, are coming for yoga mom’s pockets.

She’s pictured on both the Elle USA and Elle UK repping her latest venture. Yes to fashion being comfortable AND sexy.

Tell us beauties, will you be wearing Ivy Park? Check out the website: here.

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